@Saks Campaign Fuses Traditional and New Media

Every time I see something like a Twitter handle burrowing its way deeper into our media and culture, I get excited. It feels like validation. Yes, nay-sayers, it is (part of) my job to be on Twitter all day. But check out who else is on Twitter all day! I love, love, love this new ad … Continue reading @Saks Campaign Fuses Traditional and New Media

An Introduction to Twitter

With the list of social media outlets seemingly increasing by the day, many have a hard time deciding where to start. Which social media platform is right for you? With so many options, where should you focus your energy? One tool, which I’ll discuss below, is Twitter. While Twitter has been around since 2006, there is … Continue reading An Introduction to Twitter

When a Facebook Page is Merely a Billboard

On Sunday, the Tri-County Times published my Letter to the Editor about the City of Fenton's Facebook Page. Instead of recounting the events that led to my submission, I will post the letter here. When a broken water main on Hickory Street in Fenton was reported the Thursday before Easter, residents were told that repair … Continue reading When a Facebook Page is Merely a Billboard