Data-Driven Social Media Strategy (Part 1): Goal-Setting

Friends, it's been a month since I proclaimed that a social media strategy should follow a five-step process. I arrived at my conclusion by weighing the strategy in place at my own university, and acknowledging that we should be basing our plans and decisions on data--on analysis. I found myself the keeper of "new media" … Continue reading Data-Driven Social Media Strategy (Part 1): Goal-Setting