From HigherEd Live: “Inside Facebook’s EdgeRank Algorithm”

Seth Odell wasn't lying when he said that EdgeRank "sounds like math," and therefore sounds scary. It's true. Nevertheless, EdgeRank is something that we can't ignore. Today's episode of HigherEd Live, "Inside Facebook's EdgeRank Algorithm," featured Chad Wittman, founder of EdgeRank Checker. I've talked a bit about EdgeRank before, but it was really interesting getting … Continue reading From HigherEd Live: “Inside Facebook’s EdgeRank Algorithm”

Facebook Events Now Include the Option to Join, but Not Share

Without warning and almost as if by magic, Facebook Events are different than they were this morning. Aside from some formatting tweaks in the details section, you may have also noticed that the RSVP options available to users have changed. No longer is one prompted to accept or decline an invitation. Instead, potential guests are … Continue reading Facebook Events Now Include the Option to Join, but Not Share

Facebook Users: The Inconsistent Variable

There's been a lot of talk about what Facebook's recent Newsfeed updates mean for marketers. In short, content published by Pages is subject to scrutiny by Facebook's EdgeRank algorithm before it appears in users' Newsfeeds. If Facebook thinks your Page's content is of interest to someone, it will appear in his or her Newsfeed. If … Continue reading Facebook Users: The Inconsistent Variable

Attn Higher Ed: Facebook Post Translation

Anyone else's head spinning from all of these Facebook announcements? Here's one more to pay attention to, especially if you're managing a Page in higher ed. From Facebook Pages: Today we launched a new translation tool that enables people to translate posts directly inline on Facebook Pages through Bing Translate. With this service, we are making it … Continue reading Attn Higher Ed: Facebook Post Translation