Data-Driven Social Media Strategy (Part 4): Evaluation

It’s been some time since I’ve shared my progress as I work toward finalizing my university's social media strategy. This is no accident. Some time was spent researching measurement tools. Then some time was spent playing around with said tools. At the moment, the testing of measurement tools is on hold. This sounds cryptic and … Continue reading Data-Driven Social Media Strategy (Part 4): Evaluation