From HigherEd Live: “Inside Facebook’s EdgeRank Algorithm”

Seth Odell wasn't lying when he said that EdgeRank "sounds like math," and therefore sounds scary. It's true. Nevertheless, EdgeRank is something that we can't ignore. Today's episode of HigherEd Live, "Inside Facebook's EdgeRank Algorithm," featured Chad Wittman, founder of EdgeRank Checker. I've talked a bit about EdgeRank before, but it was really interesting getting … Continue reading From HigherEd Live: “Inside Facebook’s EdgeRank Algorithm”

Facebook Users: The Inconsistent Variable

There's been a lot of talk about what Facebook's recent Newsfeed updates mean for marketers. In short, content published by Pages is subject to scrutiny by Facebook's EdgeRank algorithm before it appears in users' Newsfeeds. If Facebook thinks your Page's content is of interest to someone, it will appear in his or her Newsfeed. If … Continue reading Facebook Users: The Inconsistent Variable

3 Things Every Facebook Admin Should Know

Amidst the mire of news surrounding Facebook's latest round of updates, three things jumped out at me this week. Three hugely important things for adminstrators of Facebook Pages. 1. Your posts may never be seen by your audience. As was noted in this week's special edition of Higher Ed Live and then reiterated by Karlyn … Continue reading 3 Things Every Facebook Admin Should Know