Who’s Managing Your Company’s LinkedIn Page?

Do you know who's managing your Company Page on LinkedIn? Only recently have I become involved with LinkedIn on my campus and—I must admit—I still have a lot to learn about its potential for my university. My newest discovery: Company Pages exist as "a company’s profile of record on LinkedIn." Imagine my surprise when I stumbled … Continue reading Who’s Managing Your Company’s LinkedIn Page?

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5 Reasons to Convert your Business’s Facebook Profile to a Page

With today's announcement from Facebook that Pages can now be tagged in photos, I can officially not think of one good reason for a business to operate on Facebook with a Profile instead of a Page. The difference? Facebook puts it best: Profiles represent individuals and must be held under an individual name, while Pages … Continue reading 5 Reasons to Convert your Business’s Facebook Profile to a Page