During an epic 2013 road trip with a couple of higher ed friends, #strategycar was born. Think of it as an hour-long strategy session with some of the smartest people on Twitter (this means you).

Below you’ll find an archive of past #strategycar sessions. Have an idea for a future topic? Tweet me (@alainawiens) any time, or use the contact form here on my blog.

You can also sign up to receive your weekly #strategycar newsletter, so you’ll always know what’s coming up next.


Making moments last, with Danielle Poupore
April 15, 2016

April Fools Day recap (partial)
April 8, 2016

Finding your voice
March 18, 2016 with Danielle Poupore

Should higher ed jump into the #Election2016 conversation? with Meaghan Downs
March 11, 2016

Cross-campus collaboration for social media efforts, with Karmon Runquist
February 26, 2016

Internal processes and efficiency, with Meaghan Downs
February 5, 2016

#strategycar book club: “Nicely Said: Writing for the Web with Style and Purpose,” with Karmon Runquist
January 8, 2015

Authorship models and content governance, with Sarah Maxwell Crosby
December 4, 2015

Media literacy, with Joel Goodman
November 20, 2015

Social as a CMS, with Matt Hames
November 13, 2015

Email newsletters, with Jen Doak-Mathewson
November 6, 2015

Reddit in higher ed, with Trish Harrison
October 30, 2015

LinkedIn group changes, with Erika Fields
October 16, 2015

HighEdWeb 2015
October 2, 2015

Evaluating your brand messaging
September 25, 2015

Communication and stuff
September 18, 2015

All about conferences, with Georgy Cohen
September 11, 2015

Individual email practices, with Ma’ayan Plaut
July 17, 2015

How do/should colleges and universities cover stories like the #SCOTUS ruling, Charleston shootings, etc.? with Lori Packer
June 26, 2015

Rebooting a social media strategy, with Allison Spoelhof
April 24, 2015

Web governance in higher ed
April 16, 2015

Training and support for the web/CMS users
March 20, 2015

Recurring web content, with Tim Nekritz
October 24, 2014

Social media in Admissions communication
October 3, 2014

Technology and communication
June 27, 2014

Summer reading, with Ma’ayan Plaut
June 20, 2014

Content inventories
May 30, 2014

Commencement and social
April 18, 2014

Alumni communication
April 11, 2014

A conversation about many things and feels, with Erika Fields
April 4, 2014

Digital admissions beyond social media, with Gil Rogers
March 25, 2014

College sports and social marketing, with Tim Nekritz
February 27, 2014

Social media guidelines
February 20, 2014

Showing and sharing love for and among our social communities, with Tim Nekritz
February 14, 2014

Social advocacy programs, with Matthew Adams
January 31, 2014

Emergency web communication
January 24, 2014

Professional development/learning, with Tim Nekritz
January 17, 2014

Paid vs. organic social media, with Allison Knopp
January 10, 2014

Personal/professional social media intersections, with Tim Nekritz
January 3, 2014

Student social media teams, with Meg Bernier
December 13, 2013

Social media reporting
December 6, 2013

Content strategy
November 15, 2013

Thinking through the conversation/funnel
November 1, 2013

Can technology replace the traditional college visit?
October 25, 2013

Storytelling vs. marketing, with Jess Krywosa
October 18, 2013

Project Management
October 11, 2013

Website content, audiences, homepages, navigation, things, etc.
October 4, 2013

Social Media Best Practices, with Lenna Sliney
September 20, 2013

College rankings and how to use them, with Tonya Oaks Smith
September 13, 2013

All things Facebook, with Lori Packer
September 6, 2013

LinkedIn for Universities
August 30, 2013

How to stay energized, motivated, inspired, informed, and on-task in the world of digital media
August 23, 2013

Social influence scoring: What does it all mean?
August 16, 2013

Visual Communications, with Ma’ayan Plaut
August 9, 2013

Managing social media when out of the office
August 2, 2013

Being human (for ourselves and our brands) online
July 26, 2013