Where should higher ed web teams report? (Hint: It doesn’t matter.)

What makes up a website? We know there is a back end, where code  makes everything work. There's also a front end, where design and content come together. This simple divide is clear and provides a concrete separation of worker roles and responsibilities—or so we all thought once upon a time. As the web has … Continue reading Where should higher ed web teams report? (Hint: It doesn’t matter.)

Web, Social Media, and Content Strategy

It’s kind of an amazing thing when all of the floating bits in your brain come together. So, there’s this “social media” thing. This thing that allows people to connect, to build community, to engage with each other or causes or companies. This thing that gives voice to all of the people. And I love … Continue reading Web, Social Media, and Content Strategy

Using Google Analytics to Guide Content

Do you have Google Analytics installed on your website? If not, do yourself a favor and visit google.com/analytics right now. Seriously, right now. I'll wait. Since I'm assuming that you've taken a look at the website now, I'm not going to go into great detail defining Google Analytics. In short, Google Analytics allows you to … Continue reading Using Google Analytics to Guide Content