Taking the #strategycar out for a spin.

Once upon a time there was a  road trip. It was a fantastical road trip with two important stops between my home in Michigan and State College, Pennsylvania where the 2013 Web Conference at Penn State was to be held. First I picked up Nick DeNardis in Detroit. From there we made our way to … Continue reading Taking the #strategycar out for a spin.

@Saks Campaign Fuses Traditional and New Media

Every time I see something like a Twitter handle burrowing its way deeper into our media and culture, I get excited. It feels like validation. Yes, nay-sayers, it is (part of) my job to be on Twitter all day. But check out who else is on Twitter all day! I love, love, love this new ad … Continue reading @Saks Campaign Fuses Traditional and New Media