Once upon a time there was a road trip. It was a fantastical road trip with two important stops between my home in Michigan and State College, Pennsylvania where the 2013 Web Conference at Penn State was to be held. First I picked up Nick DeNardis in Detroit. From there we made our way to … Continue reading Taking the #strategycar out for a spin.
Every time I see something like a Twitter handle burrowing its way deeper into our media and culture, I get excited. It feels like validation. Yes, nay-sayers, it is (part of) my job to be on Twitter all day. But check out who else is on Twitter all day! I love, love, love this new ad … Continue reading @Saks Campaign Fuses Traditional and New Media
With the list of social media outlets seemingly increasing by the day, many have a hard time deciding where to start. Which social media platform is right for you? With so many options, where should you focus your energy? One tool, which I’ll discuss below, is Twitter. While Twitter has been around since 2006, there is … Continue reading An Introduction to Twitter
A tad random, but important nonetheless. I'm going to tell you that this is a fabulous example of professionals in higher ed connecting. Meanwhile, I need to archive this because I enjoyed it a great deal.
Last week, I hosted "Twitter 101," the first workshop-style session of the Social Marketers Group on my campus. It was a great meeting. Below, my "Twitter 101" presentation for your reference. If you would like to use this presentation for your own workshop, you are more than welcome. I'd love to hear how it worked … Continue reading A “Twitter 101” Presentation