Social media policies. Oh boy. So many questions. Who does a policy police? What behavior does it guide? Who is it for? What incentive is there to follow it? Is it possible to spell out every single thing a person should know? There are more but, in all honesty, just typing out those few made me want … Continue reading Your Social Media Policy Can’t Wait
Once upon a time there was a road trip. It was a fantastical road trip with two important stops between my home in Michigan and State College, Pennsylvania where the 2013 Web Conference at Penn State was to be held. First I picked up Nick DeNardis in Detroit. From there we made our way to … Continue reading Taking the #strategycar out for a spin.
Assigning numbers—meaningful numbers—to our work with social media is not an easy task. Setting measurable goals helps us get there, but there are always decisions to make about the numbers. Which set of numbers tells us what we want to know? How do we manipulate data to get the full (or relevant) story? And then, … Continue reading A New Perspective on Social Media Reporting
It’s kind of an amazing thing when all of the floating bits in your brain come together. So, there’s this “social media” thing. This thing that allows people to connect, to build community, to engage with each other or causes or companies. This thing that gives voice to all of the people. And I love … Continue reading Web, Social Media, and Content Strategy
I've long been chasing the perfect social media report, and discussing the importance of measurement based on strategic goals. To help inform my quest, I'm hoping to learn from all of you out there in the world of social media in higher education. If you are responsible for any sort of social media reporting for … Continue reading Survey: Social Media Reporting in Higher Ed