Your Social Media Policy Can’t Wait

Social media policies. Oh boy. So many questions. Who does a policy police? What behavior does it guide? Who is it for? What incentive is there to follow it? Is it possible to spell out every single thing a person should know? There are more but, in all honesty, just typing out those few made me want … Continue reading Your Social Media Policy Can’t Wait

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Taking the #strategycar out for a spin.

Once upon a time there was a  road trip. It was a fantastical road trip with two important stops between my home in Michigan and State College, Pennsylvania where the 2013 Web Conference at Penn State was to be held. First I picked up Nick DeNardis in Detroit. From there we made our way to … Continue reading Taking the #strategycar out for a spin.

A New Perspective on Social Media Reporting

Assigning numbers—meaningful numbers—to our work with social media is not an easy task. Setting measurable goals helps us get there, but there are always decisions to make about the numbers. Which set of numbers tells us what we want to know? How do we manipulate data to get the full (or relevant) story? And then, … Continue reading A New Perspective on Social Media Reporting