This Job is Important

Working in higher education likely means something different to every person who finds herself here. For me, it's opportunity. It's empowerment. It's independence. It's decisions and growth and responsibility. It's being a part of a place where so many people come together to do, make, build, change. It's all of the things that were so … Continue reading This Job is Important

Integrating Social Media from the Outset

Too often on my campus, social media are an afterthought when it comes to marketing campaigns—and I have no one to blame but myself. Big campus event coming up? Let’s promote it on Facebook. College visit season in progress? Let’s retweet students when they talk about a good experience. Great conversation happening? Let’s capture it … Continue reading Integrating Social Media from the Outset

Facebook Advertising: Was GM Was Doing it Wrong?

Everywhere I look today, people are talking about General Motors' decision to pull its paid advertisements from Facebook. Indeed, $10 million in lost ad revenue sounds like a pretty big deal. And when a corporate giant like General Motors decides that something doesn't work in terms of marketing, people are going to pay attention. What … Continue reading Facebook Advertising: Was GM Was Doing it Wrong?

From HigherEd Live: “Inside Facebook’s EdgeRank Algorithm”

Seth Odell wasn't lying when he said that EdgeRank "sounds like math," and therefore sounds scary. It's true. Nevertheless, EdgeRank is something that we can't ignore. Today's episode of HigherEd Live, "Inside Facebook's EdgeRank Algorithm," featured Chad Wittman, founder of EdgeRank Checker. I've talked a bit about EdgeRank before, but it was really interesting getting … Continue reading From HigherEd Live: “Inside Facebook’s EdgeRank Algorithm”