I feel conflicted. Like to my core. And it's ridiculous and not worth writing about, yet here I am. Writing in this space for the first time in who-knows-how-many months. And why? I don't even want to say. It's part of the conflict. Ugh, whatever. Fine. I need to talk about Pokemon GO for maybe … Continue reading Being okay with Pokemon GO
Category: Marketing
This week I had the privilege of speaking at the HighEdWeb Annual Conference in Milwaukee, and the even bigger privilege of talking with some of the smartest people in higher ed--or, rather, just about anywhere. As I return to real life and attempt to process what I heard and learned, I keep coming back to … Continue reading A #strategycar for the people
I find myself in a strange place as I write this. In just two days, my 11-year career in higher education will come to an end. And while I'm excited to start the next chapter with all of its challenges and opportunities to learn and grow, these last two weeks in my position have been... … Continue reading What’s that they say about “one door closing…?”
I've long been chasing the perfect social media report, and discussing the importance of measurement based on strategic goals. To help inform my quest, I'm hoping to learn from all of you out there in the world of social media in higher education. If you are responsible for any sort of social media reporting for … Continue reading Survey: Social Media Reporting in Higher Ed
On October 11, 2012, the University of Michigan-Flint embarked on its first 24-hour photo project. We weren’t the first to try and capture a “day in the life,” but our successes and challenges were our own. It was #UMFLINT24, and it was beautiful. I knew I was going to love it. A day full of … Continue reading #Alaina24: A Day in the Life of a “Day in the Life”
