A website is only as good as the content it supports, and that content is only as good as the system behind it. I'm not simply talking about a content management system (CMS), although that can certainly play a role in presenting good content. A successful system includes the processes and tools that support the … Continue reading How do we train people to trust?
I am a Content Strategist. Or so my new job title says. Through some series of bewildering events, I’ve managed to conglomerate all of the things I care most about into something I get paid to do. For the past year, I’ve been allowed to weasel my way into my university’s website redesign and CMS … Continue reading On Being a Content Strategist
What makes up a website? We know there is a back end, where code makes everything work. There's also a front end, where design and content come together. This simple divide is clear and provides a concrete separation of worker roles and responsibilities—or so we all thought once upon a time. As the web has … Continue reading Where should higher ed web teams report? (Hint: It doesn’t matter.)
Once upon a time there was a road trip. It was a fantastical road trip with two important stops between my home in Michigan and State College, Pennsylvania where the 2013 Web Conference at Penn State was to be held. First I picked up Nick DeNardis in Detroit. From there we made our way to … Continue reading Taking the #strategycar out for a spin.
I've been absent. I'm sorry. My life has been a whirlwind of many things these past weeks and months, not the least of which was the HighEdWeb Regional Conference in Michigan. Friends, I cannot tell you how proud I am to have helped bring all that is HighEdWeb to my colleagues at home. This week on … Continue reading Let’s Talk