Category: Facebook

Facebook, Higher Ed

Posts by Others (or: Timeline for Pages is Still Hard)

Back in March, I wrote a post called "Facebook Timeline for Pages: Why is this so hard?" To date, the post has been viewed 9,160 times, and continues to be the most-read post on my blog every single day. This tells me two things: 1. I was not alone in my frustration; and 2. People … Continue reading Posts by Others (or: Timeline for Pages is Still Hard)

Facebook, Marketing, Social Media

Facebook Advertising: Was GM Was Doing it Wrong?

Everywhere I look today, people are talking about General Motors' decision to pull its paid advertisements from Facebook. Indeed, $10 million in lost ad revenue sounds like a pretty big deal. And when a corporate giant like General Motors decides that something doesn't work in terms of marketing, people are going to pay attention. What … Continue reading Facebook Advertising: Was GM Was Doing it Wrong?

Facebook, Higher Ed, Marketing, Social Media

From HigherEd Live: “Inside Facebook’s EdgeRank Algorithm”

Seth Odell wasn't lying when he said that EdgeRank "sounds like math," and therefore sounds scary. It's true. Nevertheless, EdgeRank is something that we can't ignore. Today's episode of HigherEd Live, "Inside Facebook's EdgeRank Algorithm," featured Chad Wittman, founder of EdgeRank Checker. I've talked a bit about EdgeRank before, but it was really interesting getting … Continue reading From HigherEd Live: “Inside Facebook’s EdgeRank Algorithm”