Back in March, I wrote a post called "Facebook Timeline for Pages: Why is this so hard?" To date, the post has been viewed 9,160 times, and continues to be the most-read post on my blog every single day. This tells me two things: 1. I was not alone in my frustration; and 2. People … Continue reading Posts by Others (or: Timeline for Pages is Still Hard)
Everywhere I look today, people are talking about General Motors' decision to pull its paid advertisements from Facebook. Indeed, $10 million in lost ad revenue sounds like a pretty big deal. And when a corporate giant like General Motors decides that something doesn't work in terms of marketing, people are going to pay attention. What … Continue reading Facebook Advertising: Was GM Was Doing it Wrong?
I have more pressing things to write about and, certainly, more pressing things to think about, but I can't get beyond this at the moment. Facebook Timeline for Pages. I was so very excited. I love my personal Timeline. I'm a very visual person and I love photos. I love the ability to better feature my … Continue reading Facebook Timeline for Pages: Why is this so hard?
Seth Odell wasn't lying when he said that EdgeRank "sounds like math," and therefore sounds scary. It's true. Nevertheless, EdgeRank is something that we can't ignore. Today's episode of HigherEd Live, "Inside Facebook's EdgeRank Algorithm," featured Chad Wittman, founder of EdgeRank Checker. I've talked a bit about EdgeRank before, but it was really interesting getting … Continue reading From HigherEd Live: “Inside Facebook’s EdgeRank Algorithm”
My recent post about changes to Facebook events received quite a few comments. It seems I wasn't the only one horrified at the prospect of losing the Share function for my Pages' events. Today, I have to thank Matt Saunders for bringing me some good news: "All is right now with Facebook Events." It's true! … Continue reading “Share Event” Returns to Facebook