A New Perspective on Social Media Reporting

Assigning numbers—meaningful numbers—to our work with social media is not an easy task. Setting measurable goals helps us get there, but there are always decisions to make about the numbers. Which set of numbers tells us what we want to know? How do we manipulate data to get the full (or relevant) story? And then, … Continue reading A New Perspective on Social Media Reporting

Web, Social Media, and Content Strategy

It’s kind of an amazing thing when all of the floating bits in your brain come together. So, there’s this “social media” thing. This thing that allows people to connect, to build community, to engage with each other or causes or companies. This thing that gives voice to all of the people. And I love … Continue reading Web, Social Media, and Content Strategy