Data-Driven Social Media Strategy (Part 1): Goal-Setting

Friends, it's been a month since I proclaimed that a social media strategy should follow a five-step process. I arrived at my conclusion by weighing the strategy in place at my own university, and acknowledging that we should be basing our plans and decisions on data--on analysis. I found myself the keeper of "new media" … Continue reading Data-Driven Social Media Strategy (Part 1): Goal-Setting

A Social Media Strategy in 5 Steps

Any endeavor into social media should begin with careful thought. Planning. Strategic thinking. In most cases, this is much easier said than done. Allow me to use my own experience as an example. As is often the case, my university jumped into the social media game before my position existed, before anyone was sure where … Continue reading A Social Media Strategy in 5 Steps

Project Runway Makes [Social Media] Work

While the rest of the world has been following Project Runway for years, I am only now getting caught up in the magic. When the Style network began airing marathons of past seasons this summer, it didn't take long before I was hopelessly addicted. I've been eagerly watching the marketing push toward the July 28 … Continue reading Project Runway Makes [Social Media] Work

Fenton’s Facebook Comment Policy (Maybe) Revisited

It's been nearly two weeks since my first post about the City of Fenton's Facebook Page. You may remember my critique of the city's Facebook Comment Policy. There's been some question in my mind and in the minds of readers regarding the source of the policy. Did New Moon, the marketing firm handling the city's … Continue reading Fenton’s Facebook Comment Policy (Maybe) Revisited