Once upon a time there was a road trip. It was a fantastical road trip with two important stops between my home in Michigan and State College, Pennsylvania where the 2013 Web Conference at Penn State was to be held. First I picked up Nick DeNardis in Detroit. From there we made our way to Oberlin, Ohio to collect Ma’ayan Plaut. Good times and great conversations were had. I counted myself lucky to have time to get to know these incredibly smart people.
But the trip home was even better.
With 8 hours of driving ahead of us, my passengers insisted I take a break from driving. I found myself in the backseat of my own car. With hours and hours ahead of me, I had a brand new vantage point from which to do absolutely nothing but talk. And think. And ask. And learn. From Tumblr to Twitter strategy, crisis communication to cooking, the three of us talked through our challenges, hopes, and dreams. Am I making this sound lofty and important? It was!
As we neared Oberlin and the inevitable separation from Ma’ayan, I tweeted:
All it took was a little caffeine and this car is full of some fantastic social media strategic discussion.
— Alaina Wiens (@alainawiens) June 8, 2013
Ron Bronson, ever the wordsmith responded:
— Ron Bronson (@ronbronson) June 8, 2013
And #strategycar was born. Inside of said #strategycar, I outlined my future web series in which I would drive around the country, kidnap higher ed smart people, and make them talk to me in my car for hours so I could learn all the things. I would be the Rainn Wilson of higher ed and my Saturn Vue would be the Soul Pancake Metaphysical Milkshake van. Or something.
Of course, I have no budget and there’s this pesky full-time job that keeps me busy.
But. BUT. Twitter.
Today I will take my #strategycar out for a spin, hashtag and all, and talk to you fine people about some things I want to learn. If it goes well, I do it again. And then maybe regularly.
#strategycar is coming to a Twitter near you. Maiden voyage: July 12,2013 at 3pm EST.