I’ve long been chasing the perfect social media report, and discussing the importance of measurement based on strategic goals. To help inform my quest, I’m hoping to learn from all of you out there in the world of social media in higher education. If you are responsible for any sort of social media reporting for your college or university, please fill out the survey below. And then share the survey. I have only the promise of possible inclusion in a future blog post or presentation to offer you, as well as my eternal gratitude. Thank you in advance!