I have more pressing things to write about and, certainly, more pressing things to think about, but I can’t get beyond this at the moment.
Facebook Timeline for Pages.
I was so very excited. I love my personal Timeline. I’m a very visual person and I love photos. I love the ability to better feature my photos and stylize my profile. So when Facebook announced that Timeline for brand Pages was rolling out, I was really looking forward to the possibilities. I won’t bore you here with all of the promises that were made. You can learn about Timeline for Pages from Facebook.
What I will offer you is my growing list of complaints since publishing my university’s Timeline.
1. Where are my milestones?
With the time Facebook offered Page administrators to play around with Timeline before publishing, I uploaded historical photos and added milestones. I’m talking every chancellor’s tenure, every building’s dedication, and whatever else I could find a fun photo of. When I was finished, history dating back to 1958 was included in my university’s Timeline. And it was pretty.
Upon clicking the “publish” button, all of my milestones were gone. The list of years on the right side of my Timeline that once went back to 1958 now cut off at 2010. Instead of beginning with “Founded” as it once had, my Timeline began with “Joined Facebook.” Because these things sometimes happen and then right themselves, I’ve given my Timeline a few days to magically repopulate. Sadly, there’s been no magic yet. I will likely post all of my milestones again, but I’m afraid that these milestones will also disappear.
You know that little number that appears next to a Page’s name on your Facebook homepage when there are notifications? I’m not one to see that little number and ignore it. In fact, I compulsively click whatever I need to so that the number goes away. With Timeline, there are more clicks: 1) I click to go to my Page; 2) I click to expand my Admin Panel; 3) I read the notifications in my list, but still must click on each notification to clear my queue. Yes, this is a petty thing to complain about, but that’s a lot of clicking to clear a number when Facebook should know I’ve seen the notification upon viewing my Admin Panel.
I may be alone on this one.
3. Counter-Intuitive Functionality
One of my few concerns about Timeline was the condensing of “Posts by Others” into a small box on the Page. I’ve worked to encourage members of our community to use our Facebook Page as a place to connect with each other. This condensing makes posts from users less prominent and easily missed. But then! Facebook offered the ability to highlight Posts by Others on Timelines. Hooray! Or not.
First, the process for highlighting a post is difficult to navigate. It turns out that admins should hover over a post, then click the X that appears in the upper right corner to access post options. In response to my whining about this, Todd Sanders provided this very helpful summary and graphic (below): “Alaina brought up that ‘X = list of options’ in the Post by Others box on timeline… and how ‘X’ usually means to delete/remove something. To add to the confusion, it’s given title=’Remove” in the code.'”
What’s more, Posts by Others that are marked to be “Highlighted on Page” are not highlighted in the default view of Timeline. In order to see these posts, users need to switch their view from “Highlights” to “Posts by Others.” Is anyone going to take that extra step? Or even know they should?
Is it just me?
Despite my initial annoyance with Timeline, I’m still optimistic about what the future might hold. If nothing else, the Page will be pretty. And maybe I’m the only one having troubles like these. Have you launched your brand’s Facebook Timeline yet? I’d love to hear how it went for you.