[in]spiring Example: TOMS Shoes

At today’s [in]spire Conference, I was part of a panel called “Mobile Commerce & Social Media: Growing Market Segments.” The conversation focused a great deal on the topic of social entrepreneurship. For me, a great example of an organization using social media to further its efforts of social good is TOMS shoes. For every pair of shoes purchased, one pair is donated to a child in need.

If you were (or weren’t) at my session today and you’re interested in hearing more about TOMS, I’ve collected some resources for you.

Blake Mycoskie discusses how social media has made his company a success:

Related articles:

TOMS Shoes Generation Y Strategy

Give a little, get a little: Toms Shoes finds niche

Seven Elements in TOMS Shoes Buzz

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