One More Thing from Alaina Wiens

Yesterday, I submitted the last piece of my application to the MBA in Social Media Marketing program at Southern New Hampshire University. It was an extremely easy process–not time intensive or expensive. Yet, this feels big. For the first time in my professional life, I am willing to commit to a specific path. Social media marketing.

It’s only been about a year-and-a-half since my responsibilities at the University of Michigan-Flint shifted from event management to “new media.” In that short time, I’ve learned that social media is more than using Facebook to share photos of my son with the world (which I am more than happy to do). It’s more than tweeting or checking in on Foursquare. Social media is this evolving, growing, interactive, living thing that allows brand new kinds of connection. Marketing as we know it will never be the same. And I think it’s fascinating.

I spent more than a decade planning special events. I loved it, and I was good at it. But I am a person who thrives on change, variety, new opportunity. Working in special events allowed me to be in charge and be creative at the same time, but I found myself dangerously close to burning out. So what began as a job change to meet the needs of my organization has become a chance for me to use skills I’d been neglecting, to explore, and to grow.

I’ve always wanted to write and, more than that, to really say something. Now I get the chance to do that on behalf of UM-Flint, but also from my own point of view. Using social media I am able to help tell stories, make points, and facilitate connections. What’s more, I truly learn something new every single day. It’s actually my job now to research and investigate.

This blog is something I’ve been thinking about for a long time. I talked myself out of it a million times. Do I really need one more thing to think about? Do I need one more space to write in? One more project? I already contribute to the blog for University Relations at UM-Flint. I write, though not as often as I should, for Charmed Weddings & Events, a wedding and event consultation company that I co-own with the very talented Andrea Yinger. I knit baby hats and sell them as Itty Knits (yes, really!). Could one more thing be what breaks me?

I say no.

So here it is: one more space for me to write and reflect. No matter how busy my work or professional lives get, I am sure there will always be one more thing to learn about social media marketing and its impact on our world. And you can be sure, dear reader, that I will always have one more thing to say.

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