I have more pressing things to write about and, certainly, more pressing things to think about, but I can’t get beyond this at the moment. Facebook Timeline for Pages. I was so very excited. I love my personal Timeline. I’m a very visual person and I love photos. I love the ability to better feature my … Continue reading »
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From HigherEd Live: “Inside Facebook’s EdgeRank Algorithm”
Seth Odell wasn’t lying when he said that EdgeRank “sounds like math,” and therefore sounds scary. It’s true. Nevertheless, EdgeRank is something that we can’t ignore. Today’s episode of HigherEd Live, “Inside Facebook’s EdgeRank Algorithm,” featured Chad Wittman, founder of EdgeRank Checker. I’ve talked a bit about EdgeRank before, but it was really interesting getting … Continue reading »
Facebook Events Now Include the Option to Join, but Not Share
Without warning and almost as if by magic, Facebook Events are different than they were this morning. Aside from some formatting tweaks in the details section, you may have also noticed that the RSVP options available to users have changed. No longer is one prompted to accept or decline an invitation. Instead, potential guests are … Continue reading »
Facebook Users: The Inconsistent Variable
There’s been a lot of talk about what Facebook’s recent Newsfeed updates mean for marketers. In short, content published by Pages is subject to scrutiny by Facebook’s EdgeRank algorithm before it appears in users’ Newsfeeds. If Facebook thinks your Page’s content is of interest to someone, it will appear in his or her Newsfeed. If … Continue reading »
Attn Higher Ed: Facebook Post Translation
Anyone else’s head spinning from all of these Facebook announcements? Here’s one more to pay attention to, especially if you’re managing a Page in higher ed. From Facebook Pages: Today we launched a new translation tool that enables people to translate posts directly inline on Facebook Pages through Bing Translate. With this service, we are making it … Continue reading »
3 Things Every Facebook Admin Should Know
Amidst the mire of news surrounding Facebook’s latest round of updates, three things jumped out at me this week. Three hugely important things for adminstrators of Facebook Pages. 1. Your posts may never be seen by your audience. As was noted in this week’s special edition of Higher Ed Live and then reiterated by Karlyn … Continue reading »
Facebook Updates Summarized
In the past week or so, there have been a plethora of changes announced to Facebook, from open graph apps to new user profiles. It would take me days to summarize everything you need to know. Luckily, there’s a wealth of information out there on the World Wide Web! Here are some great posts to … Continue reading »
Facebook Introduces “Subscribe” and “View Share” Options
Today, Facebook announced a new “Subscribe” option for Profiles and Pages (the Subscribe button is explained in detail on The Facebook Blog), allowing users to better customize what they see in their Newsfeeds. Announced Facebook updates are often accompanied by minor glitches in site behavior, and/or new features that quietly sneak up on us. Some users have … Continue reading »
Fenton’s Facebook Comment Policy (Maybe) Revisited
It’s been nearly two weeks since my first post about the City of Fenton’s Facebook Page. You may remember my critique of the city’s Facebook Comment Policy. There’s been some question in my mind and in the minds of readers regarding the source of the policy. Did New Moon, the marketing firm handling the city’s … Continue reading »
5 Reasons to Convert your Business’s Facebook Profile to a Page
With today’s announcement from Facebook that Pages can now be tagged in photos, I can officially not think of one good reason for a business to operate on Facebook with a Profile instead of a Page. The difference? Facebook puts it best: Profiles represent individuals and must be held under an individual name, while Pages … Continue reading »
