Data-Driven Social Media Strategy (Part 4): Evaluation

Data-Driven Social Media Strategy (Part 4): Evaluation

It’s been some time since I’ve shared my progress as I work toward finalizing my university’s social media strategy. This is no accident. Some time was spent researching measurement tools. Then some time was spent playing around with said tools. At the moment, the testing of measurement tools is on hold. This sounds cryptic and … Continue reading »

Facebook Advertising: Was GM Was Doing it Wrong?

Everywhere I look today, people are talking about General Motors’ decision to pull its paid advertisements from Facebook. Indeed, $10 million in lost ad revenue sounds like a pretty big deal. And when a corporate giant like General Motors decides that something doesn’t work in terms of marketing, people are going to pay attention. What … Continue reading »

Blogging Resources from Enriching Scholarship

Today I had the pleasure of co-presenting a session at the University of Michigan’s 2012 Enriching Scholarship, called “Top Ten Tools to Tell Terrific Tales” (how’s that that for alliteration?). Together with Matthew Adams of LSA Web Services, Nicole Rhoads from the News Service, and emerging technologies librarian Patricia Anderson, we shared a plethora of … Continue reading »

Data-Driven Social Media Strategy (Part 3): Content & Messaging

Data-Driven Social Media Strategy (Part 3): Content & Messaging

For those of you just tuning in, I am in the process of formalizing my university’s social media strategy following a five-step process: goal-setting; choosing social media channels; content and messaging; evaluation; and adaptation. I’ve explained that we’re going to grow and nurture our connection with online communities, and by which channels. Now the hard(er) part. How … Continue reading »

A Social Media Strategy in 5 Steps

Any endeavor into social media should begin with careful thought. Planning. Strategic thinking. In most cases, this is much easier said than done. Allow me to use my own experience as an example. As is often the case, my university jumped into the social media game before my position existed, before anyone was sure where … Continue reading »

Who’s Managing Your Company’s LinkedIn Page?

Do you know who’s managing your Company Page on LinkedIn? Only recently have I become involved with LinkedIn on my campus and—I must admit—I still have a lot to learn about its potential for my university. My newest discovery: Company Pages exist as “a company’s profile of record on LinkedIn.” Imagine my surprise when I stumbled … Continue reading »