During one of my social media strategy presentations this summer, an audience member asked me if I used Klout as a measurement tool. You see, we were discussing goal-setting and defining success so that progress can be measured. Truly, until I was asked about Klout that day, it hadn’t occurred to me that people might … Continue reading »
Too often on my campus, social media are an afterthought when it comes to marketing campaigns—and I have no one to blame but myself. Big campus event coming up? Let’s promote it on Facebook. College visit season in progress? Let’s retweet students when they talk about a good experience. Great conversation happening? Let’s capture it … Continue reading »
It’s been some time since I’ve shared my progress as I work toward finalizing my university’s social media strategy. This is no accident. Some time was spent researching measurement tools. Then some time was spent playing around with said tools. At the moment, the testing of measurement tools is on hold. This sounds cryptic and … Continue reading »
For those of you just tuning in, I am in the process of formalizing my university’s social media strategy following a five-step process: goal-setting; choosing social media channels; content and messaging; evaluation; and adaptation. I’ve explained that we’re going to grow and nurture our connection with online communities, and by which channels. Now the hard(er) part. How … Continue reading »
As I share the progress I make toward formalizing the social media strategy for the university where I work, I can’t help but feel like I’m offering a very narrow perspective. I hope that my summary here is seen as one example of the countless ways a university or organization could proceed through the steps … Continue reading »
Friends, it’s been a month since I proclaimed that a social media strategy should follow a five-step process. I arrived at my conclusion by weighing the strategy in place at my own university, and acknowledging that we should be basing our plans and decisions on data–on analysis. I found myself the keeper of “new media” … Continue reading »
Any endeavor into social media should begin with careful thought. Planning. Strategic thinking. In most cases, this is much easier said than done. Allow me to use my own experience as an example. As is often the case, my university jumped into the social media game before my position existed, before anyone was sure where … Continue reading »
At today’s [in]spire Conference, I was part of a panel called ”Mobile Commerce & Social Media: Growing Market Segments.” The conversation focused a great deal on the topic of social entrepreneurship. For me, a great example of an organization using social media to further its efforts of social good is TOMS shoes. For every pair of shoes … Continue reading »
While the rest of the world has been following Project Runway for years, I am only now getting caught up in the magic. When the Style network began airing marathons of past seasons this summer, it didn’t take long before I was hopelessly addicted. I’ve been eagerly watching the marketing push toward the July 28 … Continue reading »
It’s been nearly two weeks since my first post about the City of Fenton’s Facebook Page. You may remember my critique of the city’s Facebook Comment Policy. There’s been some question in my mind and in the minds of readers regarding the source of the policy. Did New Moon, the marketing firm handling the city’s … Continue reading »
