Let’s Talk

Let’s Talk

I’ve been absent. I’m sorry. My life has been a whirlwind of many things these past weeks and months, not the least of which was the HighEdWeb Regional Conference in Michigan. Friends, I cannot tell you how proud I am to have helped bring all that is HighEdWeb to my colleagues at home. This week on … Continue reading »

Web, Social Media, and Content Strategy

Web, Social Media, and Content Strategy

It’s kind of an amazing thing when all of the floating bits in your brain come together. So, there’s this “social media” thing. This thing that allows people to connect, to build community, to engage with each other or causes or companies. This thing that gives voice to all of the people. And I love … Continue reading »

Survey: Social Media Reporting in Higher Ed

Survey: Social Media Reporting in Higher Ed

I’ve long been chasing the perfect social media report, and discussing the importance of measurement based on strategic goals. To help inform my quest, I’m hoping to learn from all of you out there in the world of social media in higher education. If you are responsible for any sort of social media reporting for … Continue reading »

This Job is Important

This Job is Important

Working in higher education likely means something different to every person who finds herself here. For me, it’s opportunity. It’s empowerment. It’s independence. It’s decisions and growth and responsibility. It’s being a part of a place where so many people come together to do, make, build, change. It’s all of the things that were so … Continue reading »

Can your Klout land you a job?

Can your Klout land you a job?

During one of my social media strategy presentations this summer, an audience member asked me if I used Klout as a measurement tool. You see, we were discussing goal-setting and defining success so that progress can be measured. Truly, until I was asked about Klout that day, it hadn’t occurred to me that people might … Continue reading »

Integrating Social Media from the Outset

Integrating Social Media from the Outset

Too often on my campus, social media are an afterthought when it comes to marketing campaigns—and I have no one to blame but myself. Big campus event coming up? Let’s promote it on Facebook. College visit season in progress? Let’s retweet students when they talk about a good experience. Great conversation happening? Let’s capture it … Continue reading »

Social Media Strategy Resources from #PSUWeb12

Moments ago, I concluded my Penn State Web Conference presentation, “Your Data-Driven Social Media Strategy” with a promise of resources. And resources you shall have! Below are the links to the resources from my slides (in no particular order). Noel-Levitz Meet Content EDUniverse FollowEDU BlogHighEd Higher Ed Live Link: The Journal of Higher Education Web … Continue reading »